Store Sound Experience - Tatkraft Frankfurt
The Sound that played at this Event in Frankfurt TatKraft was an experiment to encourage shopping.
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To counter the current culture in which music in stores often comes from algorithmic computation, Frankfurt-local DJ Phillip Geselle (Ecuador Indio) who truly knows his music up and down, its context, its dynamism and its historical and aural clichés, and I performed and mixed a playlist to keep the customer in the space and encourage sales.
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The unusual sounds for Fashion Stores and events with nature recordings and street sounds layered over carefully chosen up-beat percussion, loops and melodies often known from movies and singing that was generally not in English was aimed to give a hip dreamy Art-Gallery feeling.
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It allowed for the customer/ listener to take part and represent their knowledge, sensitivity and idiosyncrasies. Above all it signals to the customer that attention is being paid in a generous, original, specific and small- ego way.
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(Full Set is on Soundcloud soon).
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